| Reply to: |
| Date: |
Wednesday, January 09, 2002 |
| Job Type Preferences |
Advertising/PR |
| Job Title |
VP or Director
|
| Salary Range |
Unspecified |
| Position |
fulltime, contract |
| Areas Prefer to work |
City of San Francisco, Peninsula/South Bay Area, East Bay Area, Sacramento Area |
| Specific Location |
Albany, CA
|
Resume |
Martin Grossman
1525 Shattuck Avenue
Suite J
Berkeley, CA 94709
Phone
Cell:
email: martingrossman
OBJECTIVE
A senior position in marketing and/or public relations for an
organization with a successful present or an especially promising
future.
SKILLS
An experienced executive with an outstanding record of
achievement in marketing planning, managing high level projects,
and writing of all kinds. Proven record in acquiring clients and in
creating successful marketing communications and public relations
plans and tools. Successful in facilitating and documenting major
conferences and educational programs. Extensive involvement in
media and investor relations.
PROFESSIONAL EXPERIENCE
3/00 - 3/01
OneVC
Mountain View, California
Executive Vice President and CMO
Responsible for directing or consulting on all marketing, public
relations, and investor relations efforts -- including planning and
budgeting -- for OneVC and its portfolio companies. Placed more
than 20 stories in significant online and offline publications within
six
months. Prepared company officers for interviews and other press
contacts. Participated in successful fund-raising activities.
Created and facilitated ¥Technology Incubators Caucus 2000,¥ a
series of symposia attended by VCs, incubator executives, angel
investors, startups, and journalists.
8/89 - 3/00
The Grossman Group
Columbus, Ohio/Berkeley, California
Principal
Led teams that created successful marketing, advertising and
public
relations campaigns for a variety of health care institutions, high
tech companies, and Internet start-ups. Recent clients include
HealthCentral.com, Evite.com, Personal MD, LawOnline.com,
Native Minds, Knowledge Universe, Spark Public Relations,
Copithorne&Bellows Public Relations, Access Communications,
LetsTalk.com, KMD Architects,The Ashland Agency, Vest
Technologies, inc., CashGate,Inc., Metrovox.com, NetStaff.com,
Startups.com, VA Linux Systems, Mather Memorial Hospital, The
Christ Hospital, Ohio Valley Hospital, Park Medical Center,
InPhyNet Medical Management, Inc., Mount Carmel Health, VHA
Central, VHA Mid-Atlantic, VHA of Southern New England, VHA
New England, VHA Michigan, VHA Upstate New York, Mather
Memorial Hospital, VHA Northeast, VHA Central Atlantic, and VHA
Inc.
Developed conferences, wrote PR and marketing pieces, and
created publications, marketing plans and techniques that greatly
increased the visibility, recognition, and influence of the
organizations served. Edited the Managed Care Scanner, an
award-winning health care industry periodical jointly published by
four VHA Regional Health Care Systems.
7/88- 8/89
Marc Associates, Inc.
Columbus, Ohio
Executive Vice President and Creative Director
Acquired new business, managed accounts and was responsible
for
all creative product. Worked with clients, writers, designers and
illustrators to create winning campaigns. The diverse list of clients
served included manufacturers, retailers, and health care
providers.
6/79 - 8/88
Words, etc.
Kalamazoo, Michigan
Managing Partner
Founding partner in marketing public relations firm that numbered
The Kellogg Company, The Kirsch Company, The Upjohn
Company, Herman Miller Inc., Western Michigan University and
Borgess Medical Center among its clients. Responsible for new
business development, providing marketing counsel, creative
direction and copy writing. Wrote and directed award-winning
television spots and video programs.
8/74 - 6/79
Western Michigan University
Kalamazoo, Michigan
Assistant Professor of English and Creative Writing
Taught English, creative writing and communications. Organized
successful department and university-wide events and edited
literary magazine. Published widely in journals and magazines.
Created and produced audio and video programs. Included in two
major anthologies. Received the Ohio State Award for Excellence
in
Educational, Informational and Public Affairs Broadcasting at The
National Press Club, Washington, D.C.
PROFESSIONAL ACCOMPLISHMENTS
Received several awards and grants, among which are six Addys,
a
gold award and a merit award in the 1993 and 1994 annual
competitions sponsored by Healthcare Marketing Report, The
Ohio
State Award for Excellence in Educational, informational, and
Public
Affairs Broadcasting the Kirsch Leadership Award, the Upjohn
Healthcare Services Baton, an American Academy and Institute of
Arts and Letters grant, a P.E.N. grant, and several Michigan
Council
for the Arts writing, editing and video awards.
Published and lectured widely. Serve on Board of Advisors for
Developers' Nation, the comprehensive site for Palm developers
worldwide and OneBuild, the e-markets enabler for the
construction
industry. Helped market, facilitate and document ¥Leading from the
Edge of Chaos: Complexity Theory and Health Care,¥ a major
conference presented by VHA Inc. Held at the Merrill Lynch
Training
and Conference Center, Princeton, New Jersey with support from
The Robert Wood Johnson Foundation, the conference introduced
business and health care leaders to the new science of complexity,
which arises from a variety of fields -- physics, evolutionary
biology,
computer science, economics -- and offers new insights into the
ways in which human organizations behave.
Designed, coordinated, and documented three annual CEO
retreatsfor VHA Central, a regional health care system based in
Columbus, Ohio. The retreats, respectively, set the organization's
agenda for the 90's and introduced the issue of operational
restructuring for a health care delivery system in the midst of a
paradigm shift. The meetings received high marks from
participants
and led to a strong working relationship between my group and
VHA
Central.
After one year of working with VHA Central on a number of
projects,
was placed on a monthly retainer to provide consulting, marketing
and public relations services on a continuing basis. Experience in
working with VHA Central facilitated working relationships with
administrators and managers at the forty-three hospitals in the
regional alliance, as well as with many hospital-based health plans
and regional managed care networks that include its
member hospitals.
My group facilitated and documented a retreat for more than one
hundred health care executives and physicians in Laguna Niquel,
California. The conference, ¥Capitation in California: Earthquakes
and Aftershocks,¥ received excellent evaluations form the
participants and resulted in the publication of an Executive Report
that VHA Mid-Atlantic, distributed to approximately four hundred
staffers at member hospitals.
Conducted a comprehensive marketing audit for Health Cleveland
that identified the two-hospital system's strengths and
weaknesses,
and made specific recommendations for its future course.
Elements
of the project included a survey of management and the medical
staff as well as an analysis of the hospitals' marketing literature,
programs and services.
Through an innovative marketing and advertising program,
established an effective corporate identity for a national network of
alcohol and substance abuse treatment centers. TV spots, radio
and print ads, coupled with a well-planned media strategy and
community relations campaign, positioned individual centers in
major markets across the country.
Helped a more than 100-year-old general hospital quickly
reposition
itself as a specialty mental health care provider through a
marketing
strategy that both countered and benefited from the institution's
past
reputation. Transformed a negative community image into a
positive
one by developing a well-received community awareness program
addressing mental health problems and highlighting the hospital's
services.
For a leading home health care provider, organized and
documented symposia and seminars on discharge planning to
home
care that served as effective marketing tools to hospitals
throughout
the country.
Quickly positioned a new rehabilitation center as the experts in
musculo-skeletal therapy in their market. Wrote their marketing
plan
and created advertising and public relations campaigns that more
than doubled referrals in three months.
Created and implemented a comprehensive marketing plan for
Ohio
Valley Hospital, Steubenville, Ohio. Work has touched all areas of
the hospital's marketing and planning over a period of
approximately
two years.
Wrote, published and edited Managed Care Scanner, a Voluntary
Hospitals of America periodical on managed care issues and
health
care reform that is attracted a national following. Work on the
Scanner as well as other projects completed for VHA resulted in
regular contact with key hospital administrators and managers.
EDUCATION
B.A. cum laude in Communication and English from Michigan State
University, East Lansing, Michigan, 1969
M.F.A. in English and Creative Writing from the University of
Oregon, Eugene, Oregon, 1972. |
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