| Reply to: |
| Date: |
Tuesday, January 08, 2002 |
| Job Type Preferences |
Marketing |
| Job Title |
MBA in Marketing Management
|
| Salary Range |
|
| Position |
fulltime, contract |
| Areas Prefer to work |
City of San Francisco, Peninsula/South Bay Area, East Bay Area, North Bay Location, Telecommute |
| Specific Location |
San Francisco
|
Resume |
Michael W. Geiger
1053 Broadway # A San Francisco, CA ( mike
Education: MBA in Marketing Management
University of San Francisco, California, May 1995
Bachelor of Business Administration
University of San Diego, California, January 1993
Languages: Bilingual (German/English), basic knowledge of French and Italian.
Computer Skills: MS Project, MS Office, Photoshop, Allaire Homesite, Flash 5, HTML, Dreamweaver, Map-Info, and Visio.
Activities: International competitor in tennis: Tournaments in the United States and Europe 1982-1992.
MBA Marketing Club, University of San Francisco, 1995.
Experience:
Telephia Inc. San Francisco, August 1999-September 2001
Product Marketing Manager (Permanent Position)
Helped Telephia, a wireless marketing research company, grow from 20 to 220 employees and three rounds of VC financing for a total of $75 million. Implemented business and product strategy in conjunction with Senior Management for Telephia's core product Market~trac which evolved from zero revenue in 1999 to $4.6 million in 2001. Managed the implementation of reference databases used to create product definitions. Communicated and managed the schedules, priorities and status regarding all aspects of the development process. Defined market coverage for each individual market. Rolled out Top 20 U.S. wireless markets successfully. Developed and finalized strategy for product integration with other Telephia products. Worked with engineering team to manage product roll-out. Competitive analysis and positioning including input to marketing and business development. Created and collected product ideas, recommended product changes, enhancements, and introductions.
spyplane (acquired by Zefer.com) San Francisco, January 1999-July 1999
Director of New Business Development (Permanent Position)
In charge of driving large, strategic business opportunities to closure and provide ongoing mentoring to other business development members. Worked with innovative clients to assist them in defining business objectives, site requirements, audience profiles, feature options, and parameters for release scope, schedule and budget. Defined the proposal and project approach by working closely with the Founders, Art Director, and Senior Designers. Provided strategic recommendations for clients and created a methodology for public relations programs for clients online. Clients included Novell, Excite, newMedia and Sony.
Visa U.S.A. Foster City, October 1998-January 1999
Business Analyst/Documentation Manager (Contract Position)
Worked with GCAD application team to investigate and document impact of Y2K on existing GCAD applications. Applications (Visual Basic, Access, SQL Server) were proven to be Y2K compliant. Produced high quality technical documentation that was complete, accurate, and conformed to Business Communications' style and format standards and client needs. Responsible for fact gathering and analysis in the development of documentation, the creating or updating of various types of VisaNet documentation including system descriptions, technical reference manuals or specifications, and end-user or implementation guides.
Aegis Mortgage Acceleration Corp. San Francisco, January 1998-October 1998
(acquired by www.paymap.com)
Account Manager (Contract Position)
Responsible for managing and modifying accounts for a client base of 300,000. Key individual in negotiating with major financial institutions and mortgage corporations throughout the United States. Consultant for prospective and existing clients about the mortgage acceleration program. Participated in writing an on-line marketing business plan.
Wells Fargo Bank (Mondex U.S.A.) San Francisco, July 1995-October 1997
Project Manager (Contract Position)
Wells Fargo electronic cash pilot project. Functioned as a liaison between the Smart Card technology and marketing teams to ensure the successful delivery of projects. Primary responsibilities included development and execution of detailed test plans, cases, and scripts that exercised system infrastructure and hardware functionality; interfacing with bank systems groups, vendors, merchants, and customers to ensure the product functions according to specifications. Identified and developed new market opportunities, channels, and product features through market research, product definition, distribution, customer research and advertising. Developed a program geared towards member loyalty, maximization of activity and retention.
Siemens AG Munich, Germany, January - August 1993
Project Manager (Contract Position)
Participated in creating the strategic planning group. Identified tactical initiatives that helped meeting strategic objectives. Recommended marketable product enhancements. Developed strategic marketing plans and strategic project plans, identifying tasks needed to accomplish project objectives and deadlines. Determined appropriate responses to problems or issues that arose related to products and services.
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