| Reply to: |
| Date: |
Thursday, January 17, 2002 |
| Job Type Preferences |
Marketing |
| Job Title |
Marketing Communications
|
| Salary Range |
|
| Position |
fulltime, parttime, contract, temp |
| Areas Prefer to work |
City of San Francisco, Peninsula/South Bay Area, East Bay Area, Sacramento Area, North Bay Location, Los Angeles/So Cal, Dublin/Ireland, London/UK, Telecommute |
| Specific Location |
San Jose
|
Resume |
RÉSUMÉ – MARKETING COMMUNICATIONS PROFESSIONAL
MARK MARINOVICH
P.O. Box 1231
Capitola, CA 95010
VM:
Mobile:
mark
www.marinovich.com
EMPLOYMENT HISTORY
SR. COPYWRITER AND MARKETING CONSULTANT — Self-employed, Capitola, California (11/98-Present)
Provide freelance copywriting and marketing consultation services to a variety of industries, including high tech, financial and wholesale. Clients range from entrepreneurial startups to Fortune 500 companies.
- Copywriting clients (direct or via agency): Advent Software, Adobe Systems, AltaVista, Andersen Consulting (now Accenture), the Brooklyn Public Library, California State Automobile Association, COIT Services, Comerica, Covad Communications, drkoop.com, Hewlett-Packard, Paymap, State of Pennsylvania, Veritas and Wells Fargo Bank.
- Copywriting projects: advertising, business plan editing, collateral, data & sell sheets, direct e/mail, newsletters, press releases, scripts, web site content and white papers.
- Highlights: Wrote AltaVista home page headlines in 1999 at peak of search engine's usage (approx. 10 million unique page views/day); wrote substantial portion of Covad Communications web site (2000); wrote majority of new California State Automobile Association (CSAA) web site in 1999; wrote new internal and external e-commerce collateral and sales materials for Wells Fargo Bank, 1999-2001.
- Marketing clients: Harvest Communications, POP Interactive, StakeSleeves Company and Wordcasters Corp., RomanticPlanet.com
- Marketing services: public relations, strategic planning, branding, media planning and buying; promotions.
DIRECTOR OF MARKETING — Butterfield & Butterfield, San Francisco, CA (4/98-10/98)
Administration of a $4 million budget; strategic planning; advertising management; company branding; project management; public relations coordination; extensive writing and editing duties, including press releases, ad and direct mail copywriting, company correspondence, brochures, proposals and web site content; vendor research, contracting and coordination; employee hiring and staff supervision.
- Developed in-house Butterfields’ first fully interactive web site, featuring the fine auctions industry's first online registration and bidding forms (www.butterfields.com). Edited and contributed substantially to Butterfields’ online auctions business plan, which led in part to eBay's acquisition of the company (Butterfields was acquired by eBay for $240 million in stock several months after the site was posted).
- Conceived and edited a now-established full color magazine (Butterfields Magazine).
- Marketing of Chicago facility acquisition, including PR, collateral, advertising and direct mail.
DIRECTOR OF MARKETING COMMUNICATIONS — Wave Systems Corp., San Jose, CA (9/96-4/98)
Marketing Communications management for a provider of electronic commerce and content distribution services. Administration of a $1 million budget; strategic planning; product, service and technology naming, launches and positioning; corporate identity; project management; trade show and event coordination; public relations and speaking opportunities; misc. writing duties, including press releases, copywriting, company correspondence, newsletters, brochures, proposals and web site content; vendor research, contracting and coordination; advertising; employee hiring and supervision.
- Conducted Wave’s internal PR (inc. numerous joint announcements with international partners)
- Coordinated Wave’s internal IR during 1997 NASDAQ de-listing crisis.
- Managed production of Wave’s 30’ x 60’ exhibit and stage presentation for the 1997 Electronic Entertainment Expo (E3) in only 3½ weeks.
- Coordinated Wave’s participation in Creative Labs’ booth for Fall Comdex 1996 and 1997, and Fall Internet World 1996 and 1997. Other Wave shows included the 1997 Software Publishers Assoc. (SPA) Annual Conference, 1997 Internet Commerce Expo (ICE) in Atlanta, and Networld + Interop 1997.
VICE PRESIDENT OF MARKETING — San Francisco Mart, San Francisco, CA (9/94-8/96)
Marketing administration for the leading regional wholesale furniture showroom facility in the United States, host of the largest trade shows in San Francisco outside of the Moscone Convention Center. Management of a $1 million budget; strategic planning; project and event coordination; misc. writing, including brochures, direct mail pieces, press releases, proposals and newsletters; public relations; publications production and trade advertising coordination; employee supervision.
- Developed new, and expanded existing printed publications.
- Created in-house graphic design dept.
- Credited for significant attendance increases at all major company events
- Co-produced seminars and receptions for White House Interior Designer Kaki Hockersmith (Clinton administration), S.F. Mayor Willie Brown and others.
MARKETING CONSULTANT — Self-employed (6/92-8/94)
Advertising and marketing consultation for business owners and professionals.
Fine Art Miniatures, Santa Cruz, CA (10/93-6/94)
- Wrote licensing agreements and procured permissions to reproduce copyrighted images in startup gift mfr.’s products; conceived marketing strategies; wrote proposals, brochures, correspondence.
- Achieved licensing agreements with art institutions including the Chicago Art Institute, The Phillips Collection in Washington, D.C., and the Maxfield Parrish Family Trust.
ADVERTISING DIRECTOR — Scarborough Home Centers, Scotts Valley, CA (7/85-3/94)
Advertising management for a 15,000 sku home center chain.
- Wrote all ad (print, radio, TV), collateral and sign copy.
- Advertising awards include ¥Best Newspaper Advertising, 1987,¥ National Home Center News.
- More than tripled vendor support (co-op advertising) goals.
- Promotions included personal appearances by prominent sports figures including 49er quarterback Steve Young and defensive standout Charles Haley.
EDUCATION
Bachelor of Arts Psychology/Journalism, San Jose State University, 1979
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